About
Product Designer specializing in user experience research and design for B2C e‑commerce, particularly insurance and direct‑to‑consumer platforms. Demonstrates a strong blend of fashion design sensibility and UI/UX expertise, delivering data‑driven improvements in usability, conversion, and engagement.
Work
Gurugram, Haryana, India
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Summary
Leading user experience and research efforts for Max Life Insurance’s consumer‑facing platforms. Driving design and usability improvements across term insurance, banca, SEO, and innovative insurance products.
Highlights
Managed UX for term insurance, banca, and SEO channels enhancing Direct‑to‑Consumer experiences ([pratibharani.framer.website](https://pratibharani.framer.website/?utm_source=openai))
Designed UX for the Flexi Wealth Advantage Plan (ULIP), contributing to rapid adoption with 147% business growth in 7 days ([pratibharani.framer.website](https://pratibharani.framer.website/?utm_source=openai))
Improved Smart Fixed‑Return Digital Plan quoting flow, reducing 6% drop‑off and boosting lead generation by 64% ([pratibharani.framer.website](https://pratibharani.framer.website/?utm_source=openai))
Transformed Auto‑Debit feature for Max Life Online Term Plan Plus — achieved 0% drop‑off and 87% adoption rate ([pratibharani.framer.website](https://pratibharani.framer.website/?utm_source=openai))
Skills
User Experience Design
wireframing, prototyping, usability testing, information architecture, UX research.
Product Design
interaction design, UI design, responsive web design.
Design Tools
Figma, Adobe XD, Sketch, Framer, Adobe Illustrator, Adobe Photoshop, Zeplin.
Visual & Fashion Illustration
illustration, watercolor illustration, fashion illustration, photography.